The most common question I hear from my entrepreneur babes is
"I know I need to post photos, but I don't know WHAT to post!"
That's why you have me, girl!
I'm here to help you discover the pillars that describe YOUR brand, define your ideal clientele and brainstorm images we can shoot that will take your brand from blah to bougie REAL FAST!
Whether you're a health/wellness coach, an artisan of handcrafted jewelry, or a realtor who slings listings as hot as lattes, I have SEVEN TYPES OF IMAGES THAT YOU NEED FOR YOUR BIZ!
1.) BEHIND THE SCENES
Work from home? Work in a coffee shop? People want to see snippets of what your work-flow looks like in your everyday life.
2.) PRODUCT AND DETAIL SHOTS
Whether you are selling fitness plans online, organic soap you make from your farm's goat milk, or selling intangible services (think coaching, counseling, software, consulting) people need visual examples that showcase what you have to offer.
3.) LIFESTYLE
People buy from those who they know and trust. How can you build trust between you and your ideal client if they have no idea what your life is about? Show the people who you are and what you're about!
4.) HEADSHOTS
Gone are the days of the stagnant, sit-and-smile-for-a-close-up-of-your-face headshots. Your headshots can be fun. They can be versatile.They can be cute, sexy, professional, whoever YOU are is how they should be! They can be shot indoors, outdoors, full body, close up, anything goes (as long as it fits your brand).
5.) LOCATION SHOTS
Take your clients to lunch or cocktail hour? Utilize cute, co-working spaces? Show the spaces and atmosphere your clientele can expect when they work with you.
6.) ACTION + INTERACTION
Showing your client what they can expect during their experience with you is a powerful marketing tool!
7.) GET TO KNOW ME'S
Wide open for interpretation, these are multi-purposing images that can be headshots, behind the scenes, lifestyle, interaction or anything that showcases you + your special sauce! These can be used to build client rapport (trust) and can be used for personal marketing as well as sending out thank you cards, holiday cards and newsletters.
Lais Deleon is an online health and fitness coach. Find out more about her services at laisdeleon.plankk.com
